Marketing On TikTok: Here’s All We Know To Help You Hit The FYP
Some of us remember countless viral dances and daily updates from pet stars – that’s what TikTok used to be. In 2023, with 1...
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Have You Checked Your SEO Manager For These Skills?
When people search for something online, and Google gives it to them, they think it is their discovery and their decision to buy. That's...
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Want To Hire A Marketing Analyst? This Is For You
At first glance, it may look like drafting shareable campaigns and cool ads is all a marketing team does daily. Like an artsy department...
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Are Mobile Apps Dying?
When was the last time you uploaded a new app that you actually needed? How many mobile apps do you use on a daily...
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2022 Sum-Up. Social Media Algorithms: What Impacts Your Marketing?
What’s your most visited social media platform? No matter your top pick, it’s backed by algorithms – channel-sensitive recommendation systems that decide which content...
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Experiential Marketing: Is It Worth It?
So, Immanuel Kant. Most of us know who he is. Here’s one of his reflections to start this off – “All our knowledge begins...
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No Hard Feelings. Why Other People’s Emotions Can Help You Sell
Selling to people is tough. They get skeptical, annoyed, and sometimes angry. But you can reorient these emotions and sell without pushing too hard....
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From The Ground Up – Building A Start-Up Marketing Team
Digital marketing for a start-up requires faces. A lot of them. For a CEO, pitching, dozens of calls, and other operations make it easy...
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Time To Grow Up: Should You Hire A Growth Marketer?
Let’s go back in history a little bit for a start. In 2010, entrepreneur Sean Ellis searched for an employee to fill a new...
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Why Your Customers Need Stories Before They Buy
Roger Schank, an American AI theorist, and cognitive psychologist, said, “Humans are not ideally set up to understand logic; they are ideally set up...
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Email Marketing Metrics You Should Be Tracking
According to the Data & Marketing Association, you can expect a return of $42 for every $1 spent on emails. Are you taking advantage...
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Key Content Marketing Metrics That Indicate Marketing Efficiency
Are you sure your content performs well? Can you prove it attracts visitors to your website and social media? According to the Content Marketing...
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Marketing Generalist vs. Specialist – Who Is Better To Grow Your Marketing ROI
Assembling a strong marketing team is no walk in the park. Besides selecting the best talents, achieving a balance between specialists’ roles and the...
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How Influencer Marketing Can Level Up Your Business
SEO, social media, and emails aren’t new to the marketing community. Over the last few years, influencer marketing joined the list and gained a...
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How A/B Testing Helps Marketers & Product Owners Make Data-Driven Decisions
George E.P. Box, one of the greatest statistical minds of the 20th century, once said that “discovering the unexpected is more important than confirming...
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3 Reasons To Use Marketing Automation
A well-known Chinese writer Lin Yutang once said, “The wisdom of life consists in the elimination of non-essentials.” The wisdom of running the digital...
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Work Under Pressure – How You Can Do It
On February 24, Russia invaded our country, Ukraine. We’re writing this article as attacks continue, with thousands of Ukrainians being displaced, injured, or killed....
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Choosing The Right Audience To Market Your Brand To
Ever thought about what reaching your target audience feels like? Imagine a whole stadium of people against a line at your closest grocery store....
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Outsourcing Your Digital Marketing Experts: How To
Running a large company can feel like juggling with a dozen flaming torches, with some occasionally exploding in the air. Less work for you...
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Approaching Media Relations: Our Take
65% of users consider online search the most reliable source of information about a company. An English author Ernest Bramah once said, "A reputation...
Read MoreWhat To Expect From Digital Marketing In 2022
Fifty years ago, an average consumer would see 500 to 1,500 ads daily. As of now, the standard number of ad views is from...
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LinkedIn Outreach: A Complete Guide
Let us share a thing – 80% of B2B leads come from LinkedIn according to B2B marketers. How does that make you feel? We’d...
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How to Measure Your Content Marketing ROI
Since the turn of the decade, both B2B and B2C marketers have increasingly employed content marketing. Of course, the facts are that content marketing...
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How To Respond To Client Reviews To Boost Your Business
Building a loyal customer base is the key to growing your business, and you can’t build one without engaging with customers and their concerns...
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Evergreen Content Generates Target Traffic to Your Company Website
Is your company’s website traffic little to none? Did you know that using evergreen content in your marketing strategy is the lifeblood for websites?...
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