Overview:

Canyon Smart is a brand of high-quality and affordable security and surveillance kits for homes. The company provides a set of hardware solutions including wireless IP cameras and smart home sensors: motion door opening, flood, fire, and movement security, etc. All of it is integrated into third-party software, and Canyon Smart brings security to every homeowner.

Way out:

The Whales Ventures team ran a full-fledged research to understand what’s interesting for consumers and what they rely on when seeking security for home. We then constructed a content marketing strategy including blog posts, website copy, and email drafts. As our next step, WV’s skilled copywriters wrote dozens of engaging posts and articles supervised by digital strategists. Whales Ventures was also involved in graphic design for the website to rethink the text and make it more readable.

Projects implemented:

• Optimize current website pages with expanded keywords
• Build a basic semantic core based on competitors’ research and company expertise
• Write new content for the blog and internal product pages
• Build and execute a link-building strategy to improve optimization
• Create graphic components to improve engagement